---
title: "Countdown Timers: How to set up urgency and FOMO?"
description: "Harness the power of urgency and FOMO by adding customizable countdown timers to your product pages, automatically linked to your campaign's end dates."
url: https://discounteasy.help.wizkaro.com/en/articles/12-countdown-timers-how-to-set-up-urgency-and-fomo
collection: "Customization & Design"
updated: 2026-05-25
language: en
---

# Countdown Timers: How to set up urgency and FOMO?

Harness the power of urgency and FOMO by adding customizable countdown timers to your product pages, automatically linked to your campaign's end dates.

FOMO (Fear Of Missing Out) is a powerful motivator. By adding a **Countdown Timer** to your product pages, you let customers know that your offer won't last forever, encouraging them to buy **now** rather than later.

### 1\. Where to find the Countdown Timer settings?

Go to the **Customizations** tab and look for the **Countdown Timer** section. You can enable or disable this feature globally from here.

### 2\. How the Timer works

The timer is automatically linked to your campaign's **End Date**.

-   If a campaign is set to end in 3 hours, the timer will start counting down from `02:59:59`.
    
-   Once the timer hits zero, the discount prices disappear, and the timer widget is hidden.
    

### 3\. Customizing the Timer's Look

You can fully adjust the visual style to match your store:

-   **Timer Background:** Choose a bold color (like red or black) to make it pop, or a transparent background for a minimal look.
    
-   **Digit Style:** Change the font and size of the numbers.
    
-   **Label Text:** Customize the text appearing above or below the numbers (e.g., _"Offer ends in:"_ or _"Sale ends in:"_).
    

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> **Pro Tip:** Use the timer only for truly limited offers (e.g., Flash Sales or Holiday Deals). If a customer sees a countdown every single day for the same product, the "urgency" effect will disappear!